Scientific Departments of the Institute of Sociology, National Academy of Sciences of Ukraine



Our propositions
The Institute of Sociology of the NAS of Ukraine (ISNASU) offers to advertising agencies, MASS-MEDIA, marketing departments of Ukrainian enterprises the results of own scientific activities. Results of monitoring “The Ukrainian society” 1992-2003
  • Value orientations, socio-psychological and style profiles of the audience of Ukrainian periodic issues (2003).
  • Value orientations, socio-psychological and style profiles of the audience of Ukrainian TV channels (2003).
  • Value orientations, socio-psychological and style profiles of the audience of Ukrainian radio stations’ network (2003).
  • Problems and strategies of creation of Ukrainian civil society.
  • Social identification of the Ukrainian society.
  • Social differentiating in modern Ukrainian society.
  • Regional features of value orientations of the population in Ukraine.


The Analytic Reports
  • Social structure of modern Ukrainian society and dynamics of population employment of the last decade
  • Consumer potential of different categories of the Ukrainian society’s population
  • Modern middle class in Ukraine and its socio-economic characteristics
  • Youth in the employment market of modern Ukraine
  • Life success: samples of behaviour and success
  • How do we communicate today?


The Analytical Reviews
Structure and dynamics of electoral field of Ukraine: parties and politicians (2000-2003)

Conflict situation in Ukraine: the analytical review

The Improvement of Professional Skill
One of the important types of the ISNASU activity is the improvement of professional skill of persons working in the sphere of sociology, politology, marketing and advertisement, PR within the framework of the Higher School of Sociology.

Main courses:
  • Technologies of applied sociological research
  • Methods and technologies of marketing research
  • Political marketing and electoral technologies
  • Ecological safety and socio genetic risks
  • Fundamentals of theoretical and practical sociology


Master - Classes:
  • “Software complexes SPSS and OSA in sociology and marketing”
  • “Introduction to social engineering”
  • “Sociology of public opinion”
  • “Demographics. Usage of the social - demographic information in the marketing purposes”
  • “PR-technologies. Planning and methods”
  • “MASS-MEDIA: researches and media-planning”
  • “Deep interviewing: the theory and technologies”
  • “Introduction to a synergetics. (Philosophy and methodology)”
  • “Business etiquette and protocol”
  • “Sociology of safety”


Methods of Conducting the Research
  • Detection of public opinion basing on the mass population opinion polls on political problems
  • Detection of public opinion on the basing on the mass population opinion polls on socio-economic problems
  • Research of a size and composition of MASS-MEDIA audience


Consultations
The ISNASU on commercial basis holds consultations of the known experts in the sphere of sociology on conducting and analysis of results of sociological and marketing research, creation of samples and usage of methods

Auditing The ISNASU on a commercial basis conducts an auditing of:
  • the results and methods of sociological research
  • PR- auditing of subjects of public relations


Carrying Out the Researches
The ISNASU offers the services in carrying out and complex analysis of the results of sociological and marketing researcht.
To cooperate and acquire information please refer to the “Scientific marketing” group of the ISNASU on phone 380 44 255-71-07;
Tel:380 44 255-73-88
380 44 255-63-71
Å-mail: i-soc@i-soc.org.ua
Person to contact: Alexandr S.Reznik