SOCIOLOGY: THEORY, METHODS, MARKETING
Academic
Journal
Established
by the Institute of Sociology,
National Academy of Sciences
of Ukraine
in October 1998
JANUARY — MARCH ISSN 1563-4426
Viktor Burlachuk Once More to the Question “What is a Society?” 5
Yevhen Suimenko Material and Productive Life Activity of Human Beings: Social and Individual Ways 20
Natalia Chernysh (Lviv), Olha Rovenchak (Lviv) Socio-cultural Approach: The Main Concepts, Statements and Specific Character of Their Application in Sociology 37
Liudmila Riazanova The “Star” Phenomenon in Modern Mass Culture (Functional Analysis) 54
Valerii Khmelko Attitude of Ukrainian Citizens Towards Ukraine’s Entry into the European Union and NATO and Their Assessment of Own Awareness About These Organizations 71
Mykhajlo Mishchenko Street Survey in the Study of Electoral Orientations 88
Oksana Danylenko (Kharkiv) The Role of Qualitative Methods in the Study of Social Conflicts 110
Oleksii Horbachyk Computer Processing of Texts in Qualitative and Quantitative Sociological Studies 124
Ihor Martyniuk, Natalia Soboleva Ukrainian Science in Public Opinion and Experts’ Estimations 134
Valerii Pylypenko People under the Market Economy Conditions: Verbal Behavior and Estimation of Reforms 153
Vira Arbenina (Kharkiv) What do the Sociologists of Ukraine Work on? The Results of “Kharkiv Sociological Readings” Content-analysis 166
SCIENTIFIC LIFE
Sociological Club Session on the Discussion of the “Life Style” Category 177
SOCIOLOGICAL EDUCATION
Natalia Tarapatova On the European Vector of University Organization Development: Is It the Way to the Application of “European” Model? 203
SOCIOLOGICAL ISSUES: REVIEWS
Illia Kononov (Luhansk) Regionalization and Regionalism in the Present-day Ukraine 211
Olena Vladyko Review of the Book “Higher Education Reforming in the Course of Ukrainian Society Democratization” 215
